Make Giving Easier: Using Recurring Donations in TAM
Every donation matters. Whether someone gives once during a year end campaign, contributes in memory of a loved one, or supports your organization every month, each gift helps move your mission forward.
But for many organizations, recurring donations can be especially valuable because they create a more consistent, predictable source of support. Instead of relying only on one-time gifts or seasonal campaigns, recurring donations allow your supporters to give automatically on a schedule that works for them.
With TAM, your organization can accept both one-time and recurring donations, making it easier for donors to support you in the way that best fits their budget and giving preferences.
Why Recurring Donations Matter
Recurring giving is more than a convenience feature. It can help build stronger donor relationships and provide your organization with more reliable revenue throughout the year.
According to M+R Benchmarks, monthly giving accounted for 27% of all online revenue in 2025. For some larger nonprofits, monthly giving represented more than a third of online revenue. [1]
Recurring donors also tend to stay engaged longer. Neon One’s 2026 Recurring Donor Report found that recurring donor retention rates stayed between 78% and 80% from 2023 to 2025, while non-recurring donor retention fell to 32.41% in 2025. [2]
That difference matters. When donors give automatically, organizations spend less time trying to win back supporters and more time deepening relationships with people who already care about the mission.
More Predictable Revenue for Your Organization
For museums, attractions, cultural institutions, nonprofits, and mission-based organizations, predictable revenue can make a big difference. Recurring donations can help support planning, programming, staffing, education initiatives, exhibits, community outreach, and daily operations.
That means recurring donations are not only useful for short term cash flow. They can also become part of a long-term donor engagement strategy.
TAM Supports Both One-Time and Recurring Giving
TAM gives your organization the flexibility to accept both one time and recurring donations. This allows you to meet donors where they are.
Some donors may prefer to give once in response to a campaign, event, memorial, or annual appeal. Others may want to become ongoing supporters by setting up a recurring donation. Offering both options helps reduce friction and gives donors more control over how they support your organization.
When recurring donations are available, your organization can encourage donors to think beyond a single transaction and consider becoming sustained supporters of your mission.
Turn One Time Donors Into Long-Term Supporters
One-time donations will always have an important place in fundraising. But recurring donations give your organization another opportunity: the chance to turn a single moment of generosity into an ongoing relationship.
By offering both one-time and recurring donation options in TAM, your organization can make giving easier, improve donor convenience, and create a more stable foundation of support for the work you do every day.
For more information on how to start offering one-time or recurring donations, contact the TAM Help Desk at 866-435-7826 or Help@tamb2cc.com.
[1] M+R Benchmarks 2026 reported that monthly giving accounted for 27% of all online revenue in 2025.
[2] Neon One reported recurring donor retention rates of 78%–80% from 2023 to 2025, compared with non-recurring donor retention of 32.41% in 2025.
